I have neglected my blog for quite some time now so I thought I should explain why I have been MIA. Earlier this year I made a pretty big choice to go back to uni, however this time it would be to do something different. Advertising. Needless to say study on top of my full time job has kept me pretty busy, but I have truly enjoyed it. It feels great to finally study something creative.
I thought I would share one of my projects with you that I worked on with my friends Laura, Ingrid and Sarah. We were tasked with choosing a product (it had to be an underdog) and creating an advertising campaign from start to finish across three channels: print, TVC or web video and ambient.
We chose NightRider (the late night bus service) as our product and we definitely came across some challenges, but managed to come up with a pretty stellar idea that scored us a High Distinction. Win all around I say.
The big idea we came up with was to personalise the bus service by creating a character who we called Nate Ryder. The idea was to create a campaign around this character and to encourage the consumers to engage with Nate.
The first channel we covered was our online video. Following our presentation we would now remove the NightRider logo at the end. We were really lucky that Laura’s cousin, Nate was a very talented actor and could help us out. Big props to him.
The next channel was print media. We chose the Here’s Looking At You section of the MX newspaper that’s distributed on Melbourne Metro trains. There would be a series of date ads over a two week period. All ads would be placed by Nate Ryder and be something like the one shown below. Over the two week period, readers would start to realise that Nate Ryder was someone interesting and start looking for answers.
Lastly, our final channel was outdoor. We decided to go straight to where our customers are. Nightclubs. We created a series of decals that would be placed all over bathrooms in clubs that encouraged party goers to text their postcode to 199-NATE and then receive a text about their next bus services and all relevant bus station information.
Pretty neat, huh? This campaign for NightRider could be expanded across more channels and has lots of legs. It was one of the most challenging and rewarding projects I have ever executed. It certainly helped that our group worked really well together and we had the help of our superstar lecturer, Cam along the way. We were all very proud of our work, and better than that, Cam really liked it too.
So this is a small snippet of why I have been MIA since earlier this year. I plan to get cracking on some fashion and cooking posts, so watch this space xx
I cannot recommend this recipe enough. It is so simple, yet incredibly satisfying. You won’t want to buy pre-made lemonade any more when you can make something so delicious at home. This recipe is from one of my favourite British cooks, Hugh Fearnley-Whittingstall who owns River Cottage.
This drink is absolutely amazing with some gin. I promise you will never look back.
1 cup caster sugar
1 tbsp honey
1 cup water
Zest of 2 lemons
Juice of 2 lemons
900ml cold water
2 large sprigs mint
1. Combine the sugar, honey and a cup of water in a saucepan and bring to the boil. Once boiling, lower the heat and simmer for two minutes.
2. Meanwhile,place the lemon zest and juice into a jug. Pour the mixture into the jug over the lemon juice and zest.
3. Once it has cooled slightly, top up your jug with water. The mixture should be diluted with approximately 900ml of water. Pop in the fresh mint.
Allow to cool in the fridge for at least an hour or so before serving.
I really love anything with lemon in it. This cake is such a delightful treat and goes perfectly with a cup of tea. It’s pretty easy to bake, very suitable for even the beginner baker. I got this recipe from The Guardian.
175g butter, softened
175g caster sugar
2 unwaxed lemons
100g self-raising flour
75g ground almonds
A little milk
100g demerara sugar
1. Pre-heat the oven to 180C. Grease and line a 2lb loaf tin with greaseproof paper.
2. Beat together the butter, caster sugar and the finely grated zest of 1 lemon until light and fluffy. Add a pinch of salt and the eggs, one at a time, beating until well combined before adding the next.
3. Sift over the flour and fold in, followed by the almond meal. Add just enough milk to bring the mixture to a dropping consistency, this can take a bit of time to get right. The trick is to ensure the mixture is dropping off the spoon.
4. Spoon into the prepared tin and even out the top. Bake for about 50-55 minutes, until a skewer comes out dry (crumbs clinging to it are fine).
5. Briefly mix together the remaining lemon zest, and the juice of both the lemons with the demerara sugar, then poke holes all over the top of the warm cake and pour over the drizzle, waiting for the cake to absorb one lot before adding the next.
6. Allow to cool in the tin before turning out.
Serve with a fresh cup of tea and a dollop of cream if you dare!